Moors team up with Kaizen Ticketing ahead of new season

Spennymoor Town is delighted to announce a partnership with Kaizen Ticketing which will enable the club to revolutionise its ticketing operations in the future.

The introduction of e-ticketing also means the club will be able to track and trace every spectator entering The Brewery Field on a match day, aligning with Covid-19 policies and procedures.

Kaizen Ticketing will host an online portal accessed via the Spennymoor Town official website, from which all season tickets and match day tickets will be sold.

Digital scanners will be in place at each entry point to the The Brewery Field on match days to provide fans with faster entry into the ground, as well as cashless access.

Season Tickets will take the form of a QR code card for the 2020/21 campaign, with spectators required to simply tap their card against one of the scanners to gain entry.

One-off match ticket purchases will be accessible via a QR code which can be downloaded on to any mobile device. Fans can then scan the code at one of the multiple e-ticket turnstile entry points around the ground.

The Brewery Field will still boast two cash turnstiles on match days for fans who do not have access to a mobile device.

Director of Marketing and Communications, Adam Brown, believes this a huge step for the club in terms of improving the overall match day experience and prioritising health and safety in the current climate.

He said: “Partnering with Kaizen Ticketing will allow us to provide a quicker and more seamless match day experience for season ticket holders and those wanting to purchase one-off tickets. Kaizen have a brilliant track record of providing exceptional e-commerce service when it comes to football clubs, and the partnership signifies a milestone moment for the club.”

“One of the main benefits of switching to e-ticketing is that we now have the technology to track and collate information on every spectator who enters The Brewery Field on a match day. Once a ticket is scanned, an individual’s data is automatically uploaded to our e-ticketing portal, allowing us to fully comply with Covid-19 regulations and accurately report on numbers in the ground.

“This will speed up a range of tasks and further enhance our reputation as one of the most professional and ambitious non-league clubs in the country.”

David Lynam, Managing Director of Kaizen Ticketing, said: “I’d like to thank all at Spennymoor Town for choosing Kaizen Ticketing at the end of their review of the market. We have been working to help Non League clubs benefit from affordable technology to help improve match day experiences and assist clubs in generating new revenue streams.

“We know Spennymoor as a club that prides itself on the way they look after their supporters and we’re looking forward to getting started.” 

Information regarding the sale of 2020/21 season tickets will be announced later this week on our website and social media channels.