Spennymoor Town FC is on a mission to make high quality football accessible for all.
The club’s affordable football for all campaign kicked off this month as the Moors begin preparations in earnest for the 2020/21 season.
Major ground developments at The Brewery Field have been revealed, with more improvements still to be announced by the Board.
Chief Executive, Brad Groves set the direction of travel with an update to the club’s five year plan this summer, featuring an emphasis on allowing families to enjoy football at a time when the social value of sport means more than ever before.
He said: “Spennymoor Town FC will offer promotion-chasing football of an entertaining standard; exceptional quality facilities; a best-in-class matchday offering; links with businesses and community organisations; a free event space for the County; and a lot more.
“All of this will be delivered through affordable football for all at a price you would expect from a club sitting divisions beneath the National League North.”
Covid-19 and track and trace
With the world of football and sporting events now required to abide by strict Covid-19 regulations, the club has taken significant steps to ensure the safety of spectators at The Brewery Field.
A partnership with Kaizen Ticketing was recently announced, enabling the club to launch an e-ticketing platform which will provide a comprehensive track and trace system on match days.
All spectator data will be captured upon entering The Brewery Field via digital scanners, placed at each entry point.
Adam Brown, Director of Marketing and Communications, said: “Partnering with Kaizen Ticketing will allow us to provide a quicker and more seamless match day experience for season ticket holders and those wanting to purchase one-off tickets.
“Kaizen have a brilliant track record of providing exceptional e-commerce service when it comes to football clubs, and the partnership signifies a milestone moment for the club.
“One of the main benefits of switching to e-ticketing is that we now have the technology to track and collate information on every spectator who enters The Brewery Field on a match day.
“Once a ticket is scanned, an individual’s data is automatically uploaded to our e-ticketing portal, allowing us to fully comply with Covid-19 regulations and accurately report on numbers in the ground.”
food and drink
The club’s new catering team will deliver high quality food, drink and snacks at a lower price than ever.
After three years of excellent quality provision from club partners Ramside Estates, the club made the decision this summer to take all match day catering in-house.
A new catering team has been hired and Group General Manager Matthew Hannon has developed a new offering in partnership with them, which will be made available through the newly announced fan zones within the ground.
Adam Brown, Director of Marketing and Communications, said: “We would like to thank Ramside for the excellent quality of their operations within The Brewery Field over the last few years.
“In order to make our food offering more affordable without losing quality, we have had to take a link out of the chain and take this on ourselves.
“This allowed Matthew and the team to get creative with what we can offer and we’re very excited about the new menu. There will be trendy street food such as loaded fries and chilli dogs, as well as staples of a match day at a football club. They will be served within our wonderful new fan zones, which will take the experience to the next level.
“With their artificial grass surfaces, bierkeller seating and canopies, they will be an enjoyable place to congregate with friends before a match. Being outdoors also means we can employ effective social distancing within them and allows us to roll out our effective Covid-compliant measures from the Neil Adams Sports Bar wider.
“It means more room, more choice of food, more options and more value.”
Making youth football affordable
Spennymoor Town Youth FC will offer the best value for money youth football in non-league across the country for children and young people.
The cost of playing for Spennymoor Town Youth FC is £15 per month. For this, children and young people get a full, high quality kit and training package free of charge included as part of the monthly fee.
They also receive quality coaching, including professionals who hold UEFA A and B licenses with weekly training sessions and a match day on a weekend.
The club boasts the highest standard of safeguarding, health and safety and risk assessment expertise possible.
It possesses age-specific specialisms to ensure every player is catered for, no matter their ability. There are position-specific coaching programmes and advanced development programmes to ensure players with the most potential or who need the most coaching get the attention they require.
The season will be rounded off with a night of celebration at Ramside Hall for the annual presentation evening, all of which is included in the monthly package.
Finally, there are incredible plans in place regarding new facilities for all players, which will be announced in coming weeks.
Andy Lowe, Head of Academy, said: “We now have one of the finest non-professional youth structures in the country. We offer more than many professional clubs for our young people.
“In addition to the direct benefits above, every youth player in our club will receive a free season ticket to Spennymoor Town FC first team matches next season. They will also receive a free matchday mascot experience for one game at The Brewery Field.
“The value on offer for just £15 per month is quite incredible and has been made possible thanks to our owner’s business, Great Annual Savings Group. Our referral system with the Group and front-of-shirt sponsorship package is allowing us to deliver this exceptional value in County Durham.
“Moving forward we will be looking to bring more businesses and sponsorships on board as the academy grows in size both on and off the field.
“We still have some fantastic sponsorship offers available within the club. We need more forward-thinking businesses to support the delivery of this social value to young people in the County. Our sponsorship packages offer lucrative branding and publicity opportunities.”
“The footprint of our set up has now grown to almost 2,000 people. The club continues to grow and the commercial opportunities available are very attractive.”
“Considering our plans over the next 12 months, I am incredibly excited about what we are going to be able to offer our young players.
“Keep your eyes on Spennymoor Town Youth FC.”
more to come
The top-down exercise to ensure value at every level of the club means that there are even more exciting developments on the way. Not least the football we will be seeing on the pitch next season at The Brewery Field.
Follow Spennymoor Town on social media to stay up-to-date with the latest developments ahead of 2020/21.